Cookie Policy

About this Cookie Policy

This Cookie Policy explains what cookies are and how we use them. You should read this policy so you can understand what type of cookies we use, the information we collect using cookies, and how that information is used. In this policy, the term "cookies" also includes similar technologies (such as local storage, web beacons, and pixels) that may be used to collect or store information.

 

1. What are cookies?

Cookies are small text files that are stored on the browser or hard drive of your computer or mobile device when you visit a webpage or application. Cookies help make your experience browsing our site as smooth as possible, and they remember your preferences so you don’t have to re-enter your details.

There are different types of cookies. Some cookies come directly from our website (first-party cookies) and others come from third parties,s which place cookies on our site (third-party cookies). This is explained further under the section “What type of cookies do we use?”.

Cookies can be stored for varying lengths of time on your browser or device. Session cookies are deleted from your computer or device when you close your web browser. Persistent cookies will remain on your computer or device until deleted or reach their set expiry date.

 

We use 4 categories of cookies that operate on our website:

• The essentials – Some cookies are required to enable full functionality of our site. For example, these cookies allow you to log in to your Formulatrix account, add products to your basket, and complete your checkout securely. Without these cookies, some parts of our site won’t work as intended.

 

• The customizers – These cookies (also called functional cookies) allow our site to remember your preferences, helping you customize your experience. That way, we can remember you when you return to our site, direct you to the appropriate homepage, and provide you with live chat support (for example, by remembering your interactions with our chatbot).

 

• Performance Improvers – These cookies tell us how you use the site and help us improve performance. For example, performance cookies track the number of visitors to our website and analyze how visitors navigate it. This helps us improve the way our site works – for instance, by ensuring that users easily find what they are looking for.

 

• The targeters – These cookies (also called advertising cookies) are used to deliver content (including ads) that is relevant to you and to track the effectiveness of our ad campaigns on third-party websites. These cookies are placed on our site by third-party service providers and may track your web browsing activity. They may also be used to gather general demographic information, such as age and gender. Only anonymized or pseudonymized information is captured and used for this purpose – the goal is to provide you with content that is more relevant to your interests.

 

2. How do we use cookies?

We use cookies (and similar technologies) to enhance your browsing experience by:

• Recognizing when you log in and remembering your settings or other preferences.
• Providing a unique browsing experience and serving content that we believe improves your site experience.
• Enabling certain site features to function properly, such as our live chat support, by remembering your interactions or preferences so that these features (like the chatbot) work smoothly.
• Analyzing how you use our site, which helps us troubleshoot any problems and monitor our own performance.

 

3. What type of cookies do we use?

Below are some examples of the main cookies on our site, what they do, and how you can adjust your settings to manage or block them:

• PHPSESSID, cblon, cbuid, cbuid_meta – These cookies are “essential” and “customizer” cookies. They allow you to navigate our site, log in, add products to your basket, display the correct version of the site for your device, and verify your details when you place an order. If you disable these cookies in your browser settings, parts of our website may not function properly, and any preferences you have set (such as login or language preferences) could be lost.

 

Third-party cookies:

• Google Analytics – We use Google Analytics, which sets cookies to collect unique visitor data and provide detailed information on how users navigate our website. This helps us understand website traffic and improve the user experience.

 

• HubSpot – We use HubSpot for marketing and customer relationship management. HubSpot uses cookies to track website visitors, pages visited, and to update contact information in our system (for example, when you fill out a form on our site).

 

• Tidio Chat – We use Tidio to power our website’s live chat and AI chatbot features for customer support and lead capture. Tidio may use cookies or similar technologies (like local storage in your browser) to remember your chat session and preferences. This allows the chat widget to recognize you during a session or when you return to the site, enabling a continuous and personalized conversation experience. The information gathered through these tools is used solely to facilitate your chat interactions with us.

 

• Social Media – Our site includes social media sharing buttons or plugins (e.g., Facebook, Instagram, Twitter, LinkedIn) that allow you to share content and engage with us on those platforms. These features may set cookies on your device when you use them or when they are displayed to you. We do not control the settings of these third-party cookies. Please refer to the privacy or cookie policies of the relevant social media platforms for more information on their cookies and how to manage them.

 

• Google Tag Manager – We use Google Tag Manager, a tag management system provided by Google LLC. Google Tag Manager allows us to manage and deploy various tracking technologies and website scripts through a single interface.Google Tag Manager itself does not set cookies or directly collect personal data. However, it enables other tools and services (such as analytics, marketing, and advertising platforms) to be loaded on our website. These tools may use cookies or similar technologies to collect information about your interactions with our website, including pages visited, traffic source, medium, campaign attribution (such as first-touch and last-touch data), and form submissions.

  Any data collected through these technologies is governed by the respective third-party provider’s privacy and cookie policies. We configure Google Tag Manager to respect your cookie preferences where required by applicable law.

  For more information about Google Tag Manager, you can visit Google’s Privacy Policy.

 

4. How do you change cookie preferences or block cookies?

Most web browser settings allow you to control cookies. You can choose whether to accept cookies in general, to accept certain categories of cookies, or to be prompted each time a cookie is offered. Different browsers offer different controls, and their instructions for managing cookies will vary. Check your browser’s help or support documentation to find out how to adjust your settings.

For more detailed information on managing and deleting cookies, visit external resources such as www.aboutcookies.org, which provides guidance for manybrowsers.

Please note that if you block or disable cookies on our website, some sections may become inaccessible or fail to function properly. For example, you may not be able to use certain features (such as the shopping cart or chat functionality), and any preferences or customization settings may be lost.

 

5. Changes to this Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in the cookies we use or for other operational, legal, or regulatory reasons. If we make significant changes, we will inform you by updating the “Last updated” date at the top of this Policy and, if appropriate, by providing a notice on our website. We encourage you to review this Policy periodically to stay informed about our use of cookies and related technologies.

 

See our Privacy Policy.